Graphics Beast :: Creative design blog by Steven Till

Working as a graphic designer often involves a lot of hard work with little or no recognition for said work. Every once in a while however, a piece that’s been designed by you will get some recognition.  Happily, this scenario has just recently happened to your’s truly!

I recently designed an email advertisement for Dick’s Sporting Goods which got a nifty bit of recognition on The Retail Email Blog, which is a blog that focuses on the trends of email marketing. Although the write up doesn’t specifically comment on the design itself, it does however, point out the importance of sharing fund-raising results with customers.  Although a number of other retailers were mentioned in this snippet, my design was the lucky one to be prominently featured within the post.

Granted, it’s no Academy award or a Grammy, but it’s nice to be noticed.   8^)

Excerpt from The Retail Email Blog

Click to view this Jan. 5, 2010 Dick’s Sporting Goods email full-sized

Dick’s Sporting Goods, 1/5 — Thank You for Helping Fight Childhood Cancer!‏
While cause marketing is very popular among retailers, you rarely hear about the end result of fund-raising efforts, which is a shame because it’s good brand-building and will likely get subscribers more excited the next time you use cause marketing. In this email, Dick’s Sporting Goods shares the impressive results of their efforts to raise money for St. Jude’s.

Other retailers who shared the results of their charity work: Lands’ End did a good job of updating subscribers on how many coats they collected as part of their BigWarmUp campaign (see Nov. 10 AM Inbox). Saks Fifth Avenue also updated subscribers on their efforts with St. Jude’s (see Feb. 11, 2008 AM Inbox), as did Ann Taylor (see Jan. 16, 2008 AM Inbox).

Read the full article, AM Inbox: The First Reference to Valentine’s Day.